Brand and social design for a moto community platform
Let’s Rally is a digital platform designed to host moto clubs and communities, providing them with a space designed for easy setup, maintenance, and growth. I worked with Let’s Rally to develop their brand identity and create social media assets to promote the platform and its partnership with The One Moto Show.
My role:
Brand and Social Design
To capture the spirit of Let's Rally, I wanted to create a brand that felt edgy, fun, and focused on community. I created an icon of the rock on hand gesture to represent the collective energy and enthusiasm shared around moto culture and experiences shared with friends.
In application, I used GT America as the typeface and focused on showing different people and diverse biker clubs that are a part of Rally as well as app features.
Rally partnered with The One Moto Show, the world's largest custom motorcycle show to launch their first community on the Rally app. I created Social media content to build awareness and excitement for the launch and encourage people to join the One Moto Show community on the Rally app.