Crush Walls
Brand Identity for a Denver street art festival
Crush walls is a week-long annual street art festival in Denver showcasing local, national, and international artists. I worked with Rogue Studio to create a bold and engaging identity that felt true to the culture of street art while while remaining inclusive to the diverse festival attendees, ultimately showcasing the artists and their incredible work.
Team:
Rogue Studio
Britton Stipetic - CD
Two Parts - Management + Art Direction
My role:
Lead Design
For the Crush Walls logo, I aimed to capture the essence of street art while maintaining a strong and memorable visual identity. The idea of a paint drip effect emerged as a perfect representation of the raw, spontaneous nature of street art.
I used a bright and friendly blue and yellow color palette to evoke the energy and vibrancy of street art. I chose the typeface "Obviously" whose bold and assertive character perfectly matched the festival's spirit and was ideal for creating impactful and attention-grabbing headlines.
In addition to the logo, I created a series of icons to represent different aspects of the event. Each icon was designed to be visually consistent with the logo and reflect the street art theme. The icons were versatile and could be used across various marketing materials, enhancing the festival's overall brand identity.
