Branding and packaging for cannabis infused skincare products
Sixteen Twenty Wellness offers all-natural cannabis-infused topicals derived from cannabis plant roots. These topicals contain friedelin, a non-psychoactive compound known for its effectiveness in treating skin disorders and pain relief. I developed a brand identity and packaging system that highlights their hand-crafted all-natural products.
Team:
Rogue Studio
Britton Stipetic - CD
My role:
Lead Design
I focused on crafting a brand with a natural yet refined feel by designing a hand-made script logo and using earthy colors for a natural look. I selected an elegant serif font to to add a touch of refinement to the overall design, while employing a versatile sans serif font to handle the body copy.
The active ingredient in the products is derived from cannabis roots. To emphasize this unique feature, I designed a root illustration that serves as a prominent visual element on the packaging.